top of page

​​​​​​​​​​I embody brands to fuel

ideation inspo,

create fearlessly,

and deliver loyalty.

​

​

​

​

​

​​

​​

​​

​​

​​

​​

​​

Mood expression

archetype plus symbology

​​

​​​Voice extension

tone to touchpoint

​

Audience connection

all temperatures & textures

​​

​​Vibe experience

live containers and events

​​

​​​

​​​

​​​​

​

​

​

​

​​​

​​​

​​​

​​

My content and campaigns attract and activate

by design and with intention. 

​

​​

​​

​​​

​

​

​

​

​​

​​

​​

​​

Engagement is organic when creative is equally balanced: authentic to audience & strategically aligned. 

​​

​​

​​

​​​

​

​

​

​

​​

​​

​​

​​

Ethical application of AI reflects audience desires, and conscious algorithm strategy identifies opportunity gaps — for brands to expand capacity and meet targets.

​

​​

​​

​​​

​

​

​

​

​​

​​

​​

​​

I specialize in feeding and growing pro social+search content conversion pipelines for wellness subscription platforms and direct to consumer membership channels.

​

​​

​​

​​

​​

​​​

​

​

​

​

​​

​​

Scroll select case studies for proof my work works.

3.png
_edited.png
7_edited.png
4_edited.png
8.png
_edited.png

Project

Docuseries content & editorial

Brief

Ideate & execute category-driven concept and messaging from titling to seo

Company

Gaia, Inc.

Channels

Subscriber, Amazon, Roku

Tools

Research, mood boards, TaV roadmap

Target

Support launch integrating use of AI

Outcome

Series spawned interest in long-form feature

2.png

Project

Wellness Container Facilitation

Brief

Design and produce streaming + live event calendar for client care support stack

Company

Vivid Minds x Her Own Summer

Channels

Retail, Eventbrite, Discord

Tools

OBS, Adobe, Zoom

Target

Customer promotion for Denver functional mushroom cafe launch

Outcome

Sold out

4.png
5.png

Project

D2C Membership Offer

Brief

Architect and activate quarterly revenue stream

Company

Her Own Summer

Channels

Retail, Eventbrite, Discord, Substack

Tools

Flodesk, OBS, Adobe, Zoom

Target

Convert newsletter subscribers to paid apothecary clients

Outcome

+7% Membership increase per 3k email blast

6.jpg
3.jpg
1.jpg
5.jpg
4.jpg

Project

mid-season series revamp

Brief

Crisis communications for wellness optimization influencer series

Company

Gaia, Inc.

Channels

Subscriber, Amazon, Roku

Tools

Hook, metadata, long/short form copy

Target

Reposition messaging for female demo

Outcome

+30% Subscriber conversion across content categories

Screenshot 2025-01-15 at 4.32.09 PM.png
Screenshot 2025-01-15 at 4.30.42 PM.png

Project

UGC Short-Form Social video

Brief

Produce affiliate offers and episodic promos within ethical and legal compliance

Company

Microdosify x Angel Astro

Channels

Direct, LinkedIn, Substack, YouTube

Tools

OBS, Adobe, Canva, Calendly 

Target

Upgrade 3k readers to monthly subscription offer

Outcome

23% Open, 3% Engage, 14% Convert

Project

Corporate Brand Book

Brief

Steer competitive audit and cross-functional committee to reboot TaV by Board request

Company

Gaia, Inc.

Channels

Internal

Tools

FIGMA, Google Analytics, Domo, Confluence

Target

Re-energize brand authority to activate female member demo across 8k streaming titles

Outcome

800k YoY paid members

Assets

Confidential, code name celeste

2.png
1.png
3.png
3.png
1727275268830.jpg

Project

Gift Book Packaging & Production

Brief

Conceptualize, craft, and create category-killing sequel to #1 new release

Company

Citizen Author Books

Channels

Retail, Amazon, Barnes & Noble

Tools

Adobe, Scrivener, Autocrit, Vellum

Target

Funnel non-fiction readers from Cooking to New Age with cross-over media merchandising

Outcome

#1 new release in 3 target categories driven by pre-order promotional pricing & SEM strategy

Project

Contributing Author

Brief

Establish subject matter expertise, expand readership and reach

Company

Reality Sandwich x PORTAL

Channels

App, Newsletter, Instagram

Tools

DSLR, Firefly, Gemini

Target

Biweekly organic long-form contributions and video challenges

Outcome

+27% Warm lead generation growth

Screenshot 2025-03-11 at 3.01_edited.jpg
bottom of page