"Summer Lopez is an impact-driven, collaborative creative leader.
Relentless talent, raw ambition + innate intuition = the heart of her success in publishing, production,
plant medicine
& beyond."
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Nicole Loughlin
Content | Calm, Filmhub
Creative Producer
Strategic Storyteller
Editorial Director
Idea to Impact, Content to Commerce.
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​​​​​​​​​​I embody brands to fuel
ideation inspo,
create fearlessly,
and deliver loyalty.
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Mood expression
archetype plus symbology
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​​​Voice extension
tone to touchpoint
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Audience connection
all temperatures & textures
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​​Vibe experience
live containers and events
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My content and campaigns attract and activate
by design and with intention.
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Engagement is organic when creative is equally balanced: authentic to audience & strategically aligned.
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Ethical application of AI reflects audience desires, and conscious algorithm strategy identifies opportunity gaps — for brands to expand capacity and meet targets.
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I specialize in feeding and growing pro social+search content conversion pipelines for wellness subscription platforms and direct to consumer membership channels.
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Scroll select case studies for proof my work works.






Project
Docuseries content & editorial
Brief
Ideate & execute category-driven concept and messaging from titling to seo
Company
Gaia, Inc.
Channels
Subscriber, Amazon, Roku
Tools
Research, mood boards, TaV roadmap
Target
Support launch integrating use of AI
Outcome
Series spawned interest in long-form feature

Project
Wellness Container Facilitation
Brief
Design and produce streaming + live event calendar for client care support stack
Company
Vivid Minds x Her Own Summer
Channels
Retail, Eventbrite, Discord
Tools
OBS, Adobe, Zoom
Target
Customer promotion for Denver functional mushroom cafe launch
Outcome
Sold out


Project
D2C Membership Offer
Brief
Architect and activate quarterly revenue stream
Company
Her Own Summer
Channels
Retail, Eventbrite, Discord, Substack
Tools
Flodesk, OBS, Adobe, Zoom
Target
Convert newsletter subscribers to paid apothecary clients
Outcome
+7% Membership increase per 3k email blast





Project
mid-season series revamp
Brief
Crisis communications for wellness optimization influencer series
Company
Gaia, Inc.
Channels
Subscriber, Amazon, Roku
Tools
Hook, metadata, long/short form copy
Target
Reposition messaging for female demo
Outcome
+30% Subscriber conversion across content categories


Project
UGC Short-Form Social video
Brief
Produce affiliate offers and episodic promos within ethical and legal compliance
Company
Microdosify x Angel Astro
Channels
Direct, LinkedIn, Substack, YouTube
Tools
OBS, Adobe, Canva, Calendly
Target
Upgrade 3k readers to monthly subscription offer
Outcome
23% Open, 3% Engage, 14% Convert
Project
Corporate Brand Book
Brief
Steer competitive audit and cross-functional committee to reboot TaV by Board request
Company
Gaia, Inc.
Channels
Internal
Tools
FIGMA, Google Analytics, Domo, Confluence
Target
Re-energize brand authority to activate female member demo across 8k streaming titles
Outcome
800k YoY paid members
Assets
Confidential, code name celeste





Project
Gift Book Packaging & Production
Brief
Conceptualize, craft, and create category-killing sequel to #1 new release
Company
Citizen Author Books
Channels
Retail, Amazon, Barnes & Noble
Tools
Adobe, Scrivener, Autocrit, Vellum
Target
Funnel non-fiction readers from Cooking to New Age with cross-over media merchandising
Outcome
#1 new release in 3 target categories driven by pre-order promotional pricing & SEM strategy
Project
Contributing Author
Brief
Establish subject matter expertise, expand readership and reach
Company
Reality Sandwich x PORTAL
Channels
App, Newsletter, Instagram
Tools
DSLR, Firefly, Gemini
Target
Biweekly organic long-form contributions and video challenges
Outcome
+27% Warm lead generation growth
